Day to Day Vintage
Our pickEvery city has a vintage store you can send a friend to with no instructions at all. In San Diego, it's Day to Day Vintage, on University Avenue in North Park. It's the best vintage shop in the city by our count, and it wins on the floor itself: the buyers hand-pick what goes on the racks instead of taking in whatever comes through the door, so everything you flip past was chosen on purpose.
The range runs from the 1940s to the 2000s, split across Americana, streetwear, workwear and Y2K. The names on the tags are the ones vintage hunters look for: Levi's, Wrangler, Nike, Carhartt, Patagonia and Polo Sport. Shoppers this spring and early summer kept coming back to two things, the dedicated Carhartt section and a deep run of good-quality denim. The shop describes its racks as color-coordinated and its fitting rooms as clean, and both count for a lot when you're on your fifth pair of jeans.
So here's the plan. Start with the denim and workwear, since that's where the depth is. Then give the Y2K racks one full pass, even if you're sure you're a 1970s person. For a faster, cheaper round, there's a sale rack out on the sidewalk.
Two more things are good to know. Day to Day is a shop-only operation: it no longer buys, trades or consigns in person, so come with something to spend and leave the bag of old clothes at home. And on the third Saturday of every month, the shop runs a vintage market on North Park Way, between 29th Street and Ray Street. Hunt & Gather on Ray Street and The Girl Can't Help It on Grim Avenue are a few blocks away, and a lot of people walk all three together, so a third-Saturday visit can easily turn into a whole North Park afternoon.




